When our team sets up paid advertising we use an internal questionare to first get an idea of who the target is and then instantly chopping out any ad platforms that we know right off the bat are going to waste our time. Even though we know some people between 18-25 use facebook, its highly unlikely so we arent even going to bother with a platform like that for that age group. Instead we consider tik tok, instagram and mayybe snapchat but thats typically used by millennials. The first question is always age, then we start in on demographics such as income, zip codes, and product etc. If the client has urgent services or a high demand we always consider google and youtube. The key to being really good at paid advertising stems from understanding code and how at the very least having a basic understanding of web development, funnels, and data science. Paid Advertising typically consists of but is not limited to: FACEBOOK, GOOGLE, INSTAGRAM, YOUTUBE, SNAPCHAT, TIKTOK, NEXTDOOR, LINKEDIN, TWITCH, BLIP, EXTERNAL DISPLAYS, EMAIL, SMS, VOICEMAIL DROPS, ETC
SEARCH ENGINE OPTIMIZATION
This is most businesses favorite topic since its the most overused and least understood. What exactly is SEO? Welp (slaps Knee) When we look at organic growth we all understand google is the ultimate decider of seo, but whats that consist of? Site speeds, back linking, broken links, meta tags, titles, descriptions, local listings, social media links, key words, search phrases, indexing, consistant articles, pages and word counts, image sizes, even site clarity and useability or navigation. The list goes on and on but its up to you or your team to understand how this is all broken down and make sure you do NOT cheat. the biggest problem with all sites in 2021 was that most marketing companies were spamlinking and creating flase traffic to show their clients and they were all penalized after the new update kicked in. Be carefule when you hire someone to do anything in the digital space and always make sure they are working on review generation, google my business, indexing and more.
SOCIAL MEDIA MANAGMENT
Social media management is one of the more difficult tasks at hand, however, luckily for us we use a system that combines all your social media into one platform for easy tracking and auto posting to all platforms at once. The major key to social media is to follow our guide for video content and keeping your audience engaged. Most companies fail to understand how important social media really is for your business and that it requires someone in house full time to record everything. The good news is when you partner with the royal lions group you get access to our tools and to our adobe team that will take all your content and edit them to make your company look as professional as possible. Our company edits, schedules posts, writes content, and manages all your platforms for you to make it easy.